Straw-Ber-Rita Blends Bud Light With Authentic Strawberry Margarita Taste

In April 2012, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. Anheuser-Busch continues with the trend in blending adult beverage flavors with the introduction of Bud Light Lime Straw-Ber-Rita, an 8 percent alcohol-by-volume flavored-malt beverage that blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.

Both Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice. The new flavor comes in three pack sizes: a 12-pack of 8-ounce cans and a four-pack of either 16- or 24-ounce cans.

New Food Products
Product Type:
Anheuser-Busch InBev