Enerjive Introduces Quinoa Skinny Crackers

Jan. 28, 2013
The Ottawa-based company is one of the first to put quinoa into cracker form helping to make consumers lean and energized.

Quinoa's popularity as a nutrient-rich, gluten-free grain (but it is actually a seed) has grown around the world in the past five years. So much so that the United Nations declared 2013 as "The International Year of the Quinoa" to recognize the Andean indigenous people who have maintained, controlled, protected and preserved quinoa as a food.

In response, all types of food manufacturers are developing products featuring quinoa. It is a versatile ingredient that complements the better-for-you trend, as it is a source of complete protein, as well as a good source of fiber and a variety of essential vitamins and minerals.

Ottawa-based enerjive is one of the first to put quinoa into cracker form with new Quinoa Skinny Crackers. These gluten-free snacks are low in sugar and sodium and are designed to help maintain hormonal and energy balance throughout the day. This assists with optimizing metabolism, boosting energy and reducing cravings, according to the company. The crackers come in five flavors -- Chocolate Fix, Cozy Apple Cinnamon, Garlic Cayenne Heat, Lemon Berry Burst and Rock Salt Crave -- and are 90 calories or less per 19g serving, which is two skinny cracker sticks.

"There's never been a cracker like this before," according to Korey Kealey, president and co-creator. Distribution is currently limited to Canada, with plans to expand to the States in 2013.