New Tea Line Builds Bridge to Connect Coffee and Tea Drinkers

Concord, Mass.-based Tea Forte, a global luxury tea company, is launching Noir pan-roasted black teas. Carefully crafted using select leaves from the famed Jamguri tea garden in the Assam highlands in Northern India, Noir tea offers a robust concentrated character to delight even the coffee purist.

“While tea is the second most consumed beverage in the world after water, if you’re an American with a hot beverage habit, chances are it’s not tea that fills your cup,” says Stuart Avery Gold, chief brand officer. “But while coffee still remains the bigger brother, tea sales have grown 32 percent since 2007, and are expected to grow into an $18 billion dollar a year industry over the next two years as Americans are seeking a healthy and less caffeinated replacement for coffee. With trends indicating coffee is not everyone’s cup of tea, we are excited to create a connection, extending an invitation to both coffee connoisseurs and tea aficionados alike to experience how the delicious depth of Noir teas can become a more meaningful part of their daily beverage experience.”

Full-bodied and aromatic, Noir teas are USDA organic, Fair Trade and offer an invigorating, deep, robust steep, with malty hints and sweet nuances. Varieties are: Black Cherry, Blood Orange, Caramel Nougat, Chocolate Rose and Peach Brulee. Noir is available in Tea Forte’s signature pyramid infusers or loose tea canisters.

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Tea Forte