Special K Offers A Bite of Indulgence With Snack Bites
Sometimes consumers need a little “me time,” a mini-break from the day to focus on oneself. Kellogg Co., Battle Creek, Mich., wants to help consumers find that occasion with new Special K Moments Indulgent Snack Bites. The Dreamy Coconut variety indulges the taste buds in a tropical fantasy with deep, dark chocolate and coconut flavors, while Caramel Pretzel Bliss combines salty pretzels with a drizzle of rich, creamy caramel. A serving is just three bites big and 70 calories small.
The snack bites are one of an array of new products debuting across Kellogg’s entire portfolio, including cereal, snacks and frozen foods. The innovations are designed to deliver the taste and nutrition consumers are seeking, while providing options that meet their increasingly hectic lifestyles.
“Whether to help start their day or as a mid-morning or afternoon snack, more and more people are seeking wholesome snack choices that provide positive nutrition,” says Brian Huff, president of Kellogg U.S. Snacks. “And they also want variety, with new twists from their favorite snack brands.”
A box contains eight packs of three bites each. A serving contains only 2g of fat, and thanks to the addition of soluble corn and wheat fibers, also provides 2g of fiber.