Cheetos Sweetos Give A Cheesy Tradition a Sweet Side
From warmer weather to budding trees, the arrival of spring signals new beginnings, which is what consumers will find with their beloved Cheetos, one of the billion-dollar brands from PepsiCo’s Frito-Lay division. New Cheetos Sweetos, the first and only sweet Cheetos snack in the brand’s 67-year history, started making its way to retailers’ shelves right around Valentine’s Day.
The new puffed offering replaces the signature Cheetos cheese flavor with cinnamon sugar, taking the spring snacking experience beyond chocolate bunnies and marshmallow candies. The limited-edition variety comes in 7-oz. bags and has a suggested retail price of $3.49.
Beyond Cheetos Sweetos snacks, the Cheetos brand is putting its playful stamp on one of the most anticipated spring holiday traditions: egg decorating. Available in early March on Cheetos.com, the brand’s new “Eggerator” allows consumers to digitally decorate their own spring holiday eggs, all with an unexpected Cheetos twist. Those who design and submit an egg are entered into a contest for a chance to win $10,000.