Hostess Rides the Wave of Sea Salt Caramel
Hostess Brands LLC has unveiled a sophisticated new flavor to delight dessert connoisseurs across the country: sea salt caramel. Available in both CupCakes and Zingers, the salty-sweet treats are a limited-edition item for this summer.
Each Sea Salt Caramel CupCake is made of golden yellow cake with a core of caramel creme filling, iced with sweet caramel frosting and crowned with The Original Squiggle. Choco-philes will love the Sea Salt Caramel Zingers. Each cake features Hostess’ signature creme filling, topped with a ribbon of rich caramel and covered in a layer of smooth, velvety chocolate. Both are garnished with a sprinkling of sea salt to achieve the ultimate union of sweetness and saltiness.
“It’s been nearly two years since ‘The Sweetest Comeback in the History of Ever,’ and Hostess is continuing to evolve and innovate,” says Ellen Copaken, senior director of marketing. “Bringing back cherished favorites is still a priority, but we’re also dreaming up tasty new creations and flavors. We want to surprise and delight our fans while raising the bar for excellence in the baked goods industry.”