Tribe Takes a Unique Spin on Hummus

Putting a unique spin on the look and taste of its popular chickpea dip, Tribe launches Tribe Swirl Hummus. Tribe Swirl reinvents the hummus eating experience by taking toppings that are traditionally placed atop hummus, and instead layering them throughout the product, ensuring the last bite is as flavorful as the first.

Tribe Swirl solves the common consumer dilemma of running out of topping before one’s hummus is finished, which takes away from the full-flavor hummus experience. It also eliminates the need to mix the hummus before eating. By featuring ribbons of topping throughout the entire bowl, Tribe Swirl delivers the featured flavors in every mouthful.

The line includes four varieties: Fiery Sriracha, Garlic & Herb, Salsa and Sweet Red Pepper. Tribe Swirl also delivers a distinctive shelf appeal. Mixing the toppings throughout the see-through bowl creates a “swirl” design that redefines eating with one’s eyes.

There are 10-oz. and 16-oz. package options retailing for $4.29 and $5.99, respectively. The new swirled options bring the brand’s lineup to 15 flavors that are all kosher certified, vegan friendly and free of artificial flavors, cholesterol, hydrogenated oils and high-fructose corn syrup.