Nabisco Good Thins are Full of Flavor
Mondelez International introduces the new savory snack Nabisco Good Thins. The company is responding to consumer demand for more wholesome savory snack options with its first new snack brand in more than a decade. Each cracker is baked thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high-fructose corn syrup.
Good Thins come in eight varieties. The potato-based crackers contain 60 percent less fat than the leading regular fried potato chip and come in three flavors: Original, Spinach & Garlic and Sweet Potato. There’s one variety made with chickpeas and wheat in Garlic & Herb. The rice crackers are gluten-free and come in four varieties: Poppy & Sesame Seed, Sea Salt & Pepper, Simply Salt and Veggie Blend. Each multi-serving box has a suggested retail price of $3.69.
“What’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavor preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” says Danielle Brown, marketing director. “The name Good Thins pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture.”