Nestle Grows its Coffee Line
Nestle USA grows its Coffee-mate Natural Bliss brand with ready-to-drink coffee-milk beverages and non-dairy creamers. The line includes Natural Bliss Iced Coffee in caramel flavor and Natural Bliss Cold Brew in mocha and sweet cream flavors. The cold brew is made with 100 percent Arabica beans steeped for 12 hours in cold, filtered water. Both lines come in 46-oz. multi-serve clear plastic bottles and are perishable; thus, they are to be merchandised in the refrigerated dairy or juice case. All three variants are made with real milk and cream.
The brand also entered the plant-based refrigerated creamer category with Natural Bliss non-dairy creamers. There are two flavors — caramel and vanilla — based on almonds and also a sweet crème coconut milk variant. Prior to this rollout, the Natural Bliss brand appeared only on clean and simple dairy-based creamers. All of the creamers come in the same 16-oz. plastic bottle with flip-top spout for easy pouring.
All products in the brand tout the fact that they are made with 100 percent all-natural ingredients without any artificial preservatives. The new creamers carry a non-GMO claim.