Kill Cliff Introduces New Endurance Sports Drink
Clean recovery and hydration sports drink Kill Cliff adds an endurance beverage to its lineup. New Endure sports drink’s unique formulation supports hydration and sustained endurance during exercise. Offered in two flavors--Berry Punch and Blood Orange—a 20-oz. bottle contains 110 calories. Endure has a clean label with light flavor, making it easy to chug before and during a workout, with effective ingredients for immediate results.
With a good source of potassium--six times more than leading sports drinks--and slow-release carbohydrates, Endure helps athletes push harder, faster and longer, providing hydration and sustained energy without the blood sugar spike and crash. The product development for Endure included several months of trial and feedback from Kill Cliff-sponsored athletes. The company is rolling out Endure to U.S. military bases and mainstream retail partners.
“Our endurance sports drinks are exactly what our athletes have been asking for to complement our Kill Cliff post-workout recovery beverage,” says John Timar, chief sales officer and former Navy SEAL. “Beyond the gym, people pursuing all styles of fitness can use this product to improve their performance.”