Sabra Rolls out Mediterranean Bean Dips
Hummus manufacturer Sabra Dipping Co., which is half-owned by PepsiCo, introduces Sabra Mediterranean Bean Dips in three culinary-inspired varieties. The company replaced garbanzos with other beans and focused on including traditional Mediterranean herbs and vegetables. The new line is rolling out in Black Bean with Roasted Tomato & Smoked Paprika, Red Bean with Sundried Tomato & Basil and White Bean with Spinach & Roasted Garlic varieties. They are as much bread and pita spreads as they are dips, enabling the user to create flavorful sandwiches and wraps in the comfort of home. The bean dips are the first of the company’s products to feature its refreshed branding, which includes an updated logo, restyled label design and original on-pack photography highlighting the plant-based ingredients and celebrating the brand’s Mediterranean-inspired heritage.
“At Sabra, everything starts in the kitchen,” says Mary Dawn Wright, corporate executive chef. “Each day we taste, test and reimagine new possibilities in food to create flavorful ways of eating and connecting. Culinary inspiration comes from all around and the nourishing warmth of rich bean flavor and aromatic scents of fresh herbs and spices come to life in this new line of bean dips.”