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Frito-Lay Announces the Winners of 2020 WomanMade Funding Challenge

March 11, 2020
FritoLay announced the three winners of $100,000 in Business Grants during a virtual event .

When life hands you lemons in the form of coronavirus and cancellations, you make lemonade by pivoting from an in-person announcement to a virtual event. That pivot is exactly what Frito-Lay did when it awarded $100,000 in business grants to three female entrepreneurs. 

The inaugural WomanMade Challenge hosted its finalist pitch-slam online after Natural Products Expo West was postponed indefinitely, awarding $100,000 in business grants to three female entrepreneurs on March 6 as planned. Originally intended to be a live, rapid-fire event, WomanMade leveraging the conferencing software Zoom instead. 

Ten finalists presented to the panel of five judges. The winning entrepreneurs are due to receive $50,000, $30,000 and $20,000 grants, respectively.

Those winners are: 

  • First Place: Sashee Chandran; founder of Tea Drops, organic shaped teas that dissolve instantly in hot water and generate 20% less waste than traditional tea packaging.
  • Second Place: Nydia Shipman; co-founder of The Worthy Company, the first plant-based, all-in-one snack bowl made for on-the-go.
  • Third Place: Kate Flynn; co-founder of Sun & Swell Foods, on a mission to make healthy, on-the-go snacking more accessible.

Originally posted on February 13:

On your mark. Get set. Pitch.

Ten female entrepreneurs will get their chance to pitch their business plans in front of Frito-Lay leaders and industry experts on March 6, 2020 during Expo West in Anaheim, CA.

The pitch-fest is part of the WomanMade Female Founders Funding Challenge, a PepsiCo initiative "committed to advancing female-founded businesses in the food and beverage industry."

Business pitches were due in February 7, 2020 and top 10 finalists will pitch their business plans in a live, rapid-fire format in hopes of winning $100,000 in business grants.

The winner of the WomanMade Funding Challenge will receive $50,000 in funding, second place will receive $30,000 and third place will receive $20,000.