Recruitment Pipeline

How Rich Products is Feeding the Talent Pipeline for the Food & Beverage Industry

Jan. 25, 2023
We’re talking with Rich Products’ Jamie McKeon about how this western New York food manufacturer is fostering the next generation of food marketers.
Today we’re talking with Jamie McKeon, Senior Vice President of Demand Creation at Rich Products. Jamie’s here to talk to us about how Rich Products is working with a local university to help find, encourage, and recruit the next generation of the food and beverage marketers. We kick off the episode talking about the partnership with Niagara University and as well as the university’s Food Marketing Center of Excellence program. We touch on how Rich Products got involved and what the outcome of the partnership has been thus far. We take a closer look at the pipeline from university graduates to food industry hires, including how many jobs Rich Products has filled because of the partnership. We touch on the trends and observations the team has seen with the newest generation of the workforce as well as what Rich Products has learned about itself in the process. We cap things off with some great advice for other companies that may want to explore similar options with their local schools and universities.

Follow along in this episode through the topics timestamped below

The partnership between Niagara University and Rich Products 2:08

Involvement in Niagara University’s Food Marketing Center of Excellence program 3:09

Explaining the Food Marketing Center of Excellence program 4:26

Outcomes of the partnership so far, specifically as they relate to talent 6:19

Roles & Departments that have captured most interest for the students 8:30

Jobs filled thus far because of the partnership 11:22

Attracting the younger workforce: Trends & Observations 12:59

What has Rich Products learned about itself because of the program 14:28

Advice for companies considering similar partnerships with schools 16:46

About the Author

Erin A. Hallstrom

Erin Hallstrom oversaw our digital content strategy for the Food Processing brand from 2008-2023. She is now the Associate Director of SEO Strategy for Endeavor Business Media, where she holds technical certifications in both website analytics and search engine optimization. Most recently, she was named the 2022 Marianne Dekker Mattera Award Winner

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