Nestle Frozen Removing Artificial Flavors, Sodium

June 3, 2015
Pizzas, Hot Pockets to get make-over by year-end.

Nestlé USA (www.nestleusa.com) on June 2 announced it will remove artificial flavors from its frozen pizzas and hot snacks and reduce sodium by 10 percent without affecting taste. The reformulations will come by the end of this year.

The improvements will encompass more than 250 products across six brands in the U.S.: DiGiorno, Tombstone, California Pizza Kitchen, Jack’s, Hot Pockets and Lean Pockets.

Nestle also will incorporate guidance tools on packaging across these brands to help educate consumers on choosing appropriate portion sizes and the importance of eating vegetables and fruits as part of a balanced plate.

These changes build on Nestlé’s ongoing efforts to improve the nutritional and ingredient profile of its products while maintaining the great taste consumers expect, the company said.

“We know people want to feel good about the foods they eat, and they’re seeking foods made with fewer artificial ingredients and less sodium,” said John Carmichael, president of the Nestlé Pizza & Snacking Div. “As one of the nation’s largest food companies, Nestlé is listening to consumers and delivering on their desire for convenient, great-tasting foods that have an improved nutritional profile.”

The changes also will be reflected in new Nestlé products launching this spring and summer, including California Pizza Kitchen Gluten-Free Crispy Thin Crust pizzas, DiGiorno Pizzeria! Thin, Hot Pockets Snack Bites and Breakfast Bites, Tombstone Limited Edition Diablo and Bratwurst pizzas and California Pizza Kitchen Hand-Tossed Style pizzas.

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