Kraft Mac & Cheese to Remove Synthetic Colors, Artificial Preservatives

April 20, 2015
U.S. version will be cleaned up by January 2016, Canadian version by end of next year.

Kraft Foods Group on April 20 announced its classic Original Kraft Macaroni & Cheese in the U.S. will no longer be made with artificial preservatives or synthetic colors starting in January 2016. Likewise, Kraft in Canada will remove synthetic colors by the end of next year in its Kraft Dinner Original.

Kraft will replace the synthetic colors with those derived from natural sources, such as paprika, annatto and turmeric.

Last year in the U.S., Kraft launched Mac & Cheese Boxed Shapes, which are targeted at children, with no synthetic colors, as well as 6g of whole grains per serving, a 25 percent reduction in saturated fat and 100mg less sodium per serving. Similar improvements were made in the Canadian product.

Earlier this year, Boxed Shapes in the U.S. moved to no artificial preservatives. All Boxed Shapes have no artificial flavors, preservatives or synthetic colors.

"Families … told us they want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients," said Triona Schmelter, vice president of marketing for meals. "They also told us they won't compromise on the taste of their Mac & Cheese – and neither will we."

Sponsored Recommendations

Learn About: Micro Motion™ 4700 Config I/O Coriolis Transmitter

An Advanced Transmitter that Expands Connectivity

Micro Motion™ G-Series Coriolis Flow and Density Meter

Micro Motion G-Series: market-leading compact design featuring advanced process diagnostic capability.

Embracing Sustainability using Advanced Measurement Instrumentation

A practical guide to greeningyour brewing operationsusing advanced measurementinstrumentation.

Get Hands-On Training in Emerson's Interactive Plant Environment

Enhance the training experience and increase retention by training hands-on in Emerson's Interactive Plant Environment. Build skills here so you have them where and when it matters...