Wisconsin firm breaks European market, gets German plant.
Jack Link’s on Feb. 21 announced plans to buy Unilever’s meat snacks business, primarily sold under the BiFi brand (in Germany, Benelux, Austria and Switzerland) and the Peperami brand (in UK and Ireland). The sale includes a manufacturing facility in Ansbach, Germany.
The deal is expected to close by the end of March. Terms were not disclosed.
“Jack Link’s mission is to be the No. 1 provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories, and we look forward to working with all of our team members and retail partners to continue that success.”
Jan Zijderveld, Unilever Europe President, said: “Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s.”
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