Campbell To Acquire Denmark's Kelsen Group

July 3, 2013
Maker of Royal Dansk cookies is strong in China.

Campbell Soup Co. in June announced an agreement to acquire Kelsen Group A/S from Maj Invest, a private equity firm, and several other investors. Based in Nørre Snede, Denmark, Kelsen is a producer of baked snacks that are sold in 85 countries around the world. Its primary brands include Kjeldsens and Royal Dansk.

Kelsen has established distribution networks in markets in Asia, South America, the Middle East and Africa as well as the U.S. It is a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

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