Whole-wheat bread sales surpass white for the first time

Aug. 5, 2010
The messages about heart health and fiber intake have reached consumers or says the latest sales figures as it relates to whole wheat bread.

The ChicagoTribune.com recently reported that packaged wheat bread recently surpassed white bread in dollar sales, according to Nielsen Co. For the 52 weeks ended July 10, wheat bread sales increased 0.6 percent to $2.6 billion, while white bread sales declined 7 percent to $2.5 billion. White bread is still ahead in volume, but the margin is shrinking. Americans bought 1.5 billion packages of white bread in the last year, a 3 percent decrease, and 1.3 billion packages of wheat bread, a 5 percent increase.

You can read more about the whole wheat bread's surge from the ChicagoTribune.com report.

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