Cargill Uses Consumer-Marketing Savvy to Sell Ingredients

July 11, 2005

Cargill Inc. is adding consumer-marketing savvy to the way it sells ingredients. The Minnetonka-based agrigiant just formulated a group of prototype products made with Cargill ingredients, designed to appeal to two increasingly powerful demographics: baby boomers ages 50 to 59, and tweens, children ages 8 to 12.

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