Fo Shizzle: Snoop Dogg Launches a Cereal

Aug. 16, 2022
Snoop Loopz comes from the rapper’s Broadus Foods line.
Snoop Dogg’s Broadus Foods business apparently is set to launch a cereal called “Snoop Loopz,” a gluten-free, multigrain cereal. Judging from the box, the cereal looks a lot like Kellogg’s Froot Loops but with marshmallows.

The cereal, which touts vitamin D, whole grains and fiber, will be available at grocery stores, although there is no official release date yet, according to media reports. It was announced on the Instagram page of Master P (Percy Miller), a fellow rapper and Snoop’s partner in their Broadus Foods business.

Broadus Foods’ mission is to support charities. Snoop Loopz, in particular, will support Door of Hope, which assists the homeless. Other Broadus Foods products include Momma Snoop’s oatmeal, grits, pancake mix and maple syrup, according to media reports, and Snoop Dogg also is involved in the 19 Crimes line of wines.

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