Chewing gum manufacturers can create attractive products that deliver translucence and shine, while also maintaining stability throughout product shelf life with the company’s translucent gum coating technology. The new coating uses Isomalt, the only sugar replacer that crystallizes translucently, the company claims. This unique characteristic enables it to create shiny pellets with innovative visual effects. Multi-colored gum centers can be coated in a crunchy and translucent way. Extraordinary colors, as well as added print and sparkle effects are also now possible and will remain visible throughout product shelf life.