Anheuser-Busch Introduces Bowtie-Shaped Aluminum Budweiser Can
July 5, 2013
The uniquely shaped Budweiser can requires a 16-step process and holds 11.3 oz. of beer.
Anheuser-Busch introduced a bowtie-shaped aluminum Budweiser can that mirrors Budweiser's iconic bowtie logo. The new cans became available in special eight-packs in early May.
Anheuser-Busch InBev officials say the proprietary can has been in development since 2010, will be available only in the U.S. in the eight-pack and will not replace the traditional Budweiser can.
“Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bowtie be very precise,” said Pat McGauley, vice president of innovation.. So A-B packaging engineers needed to solve a number of technical challenges -- plus, capital investments were required at Budweiser’s can-making facility in Newburgh, N.Y., and at packaging lines at breweries in Los Angeles and Williamsburg, Va., the first breweries with capability to package this unique can innovation. Creating the can requires a 16-step process – 10 steps to form the bottom half of the can and six steps to form the top portion. Because of its slimmer middle and sleek design, it will only hold 11.3 oz. of beer.
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