Molson Coors Joint Venture Launches a CBD Drink in Colorado

Jan. 15, 2021
Venture with Hexo Corp. produces Veryvell, a sparkling CBD water.

It's only available in Colorado, for now, but Veryvell, a hemp-derived sparkling CBD water, on Jan. 14 became available from Truss CBD USA, a joint venture between Molson Coors Beverage Co. and Canadian marijuana producer Hexo Corp. Molson is the majority owner.

Veryvell is "infused with a crisp taste, zero calories and zero sugar," and comes in three varieties: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender). It's available both online and at select retailers in Colorado.

“Last year, we redefined ourselves as Molson Coors Beverage Co. and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division for Molson Coors.

Another reach beyond the beer aisle came last year when Molson Coors signed an agreement with Coca Cola Co. to manufacture, market and distribute Topo Chico Hard Seltzer in the U.S. (Coke owns that brand) as well as an expanding roster of non-alcoholic drinks.

Each Veryvell drink is infused with 20mg of hemp-derived, non-psychoactive CBD and adaptogens.

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