Alphia, Better Choice Co. Enter Partnership to Manufacture Halo Pet Food

June 23, 2023

Better Choice expects new multi-year partnership with Alphia will allow for further growth for the premium Halo brand.

Alphia Inc., a custom manufacturer of super-premium pet food in the U.S., announced in a release that it had entered into a long-term strategic manufacturing partnership with pet health and wellness company, Better Choice Co. Alphia said in the release that it had invested $5 million into Better Choice and would become the custom manufacturer for Better Choice’s Halo pet food brand.

Alphia processes more than one billion pounds of dry pet food and treats annually, the company said, in six manufacturing facilities across the U.S. It also touts its ability to provide partners with complete “farm to bowl” solution, being the parent company of ingredient milling company LANI and logistics and distribution provider Veracity.

Better Choice Co. sells a variety of products for dogs and cats, from food and treats to toppers, dental products, chews and supplements, under the Halo brand.

Leadership of both companies believe the partnership will allow the Halo brand to grow strategically moving forward.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.