yellow lab dog eating from bowl

Natural Balance, Canidae Join Forces to Create Ethos Pet Brands Parent Company

Aug. 15, 2023
The merger was announced in March 2023 and brings two complementary but different dog and cat foods brands together under one roof.

The merger of pet food companies Natural Balance Pet Foods Inc. and Canidae Pet Food Co. will create a new parent company called Ethos Pet Brands, according to a release distributed today. The merger was announced in March, and the new company will focus on pet well-being, simple nutrition, responsibly sourced ingredients and protein-rich products, the release said.

“Ethos” comes from the original, longtime name of Canidae’s manufacturing facility in Brownwood, Texas, and the new company believes it reflects the honesty and integrity of both companies, as well as the commitment to high-quality nutrition and premium ingredients.

The Brownwood plant, which opened in 2012, will manufacture products for both the Natural Balance and Canidae brands, which offer complementary but differentiated products for dogs and cats. Natural Balance brings 30 years to the merger, while Canidae contributes its own 25 years of business in the dog and cat foods space.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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