Ofer Kor
"Beyond Meat"

Beyond Meat Turnaround Plan Will Cut Costs, Discontinue Jerky Product

Feb. 28, 2024
After posting a net loss of $338.1 million for fiscal 2023, the plant-based protein processor plans for significant changes in the new fiscal year.

Beyond Meat announced significant changes as part of a turnaround plan in 2024 that includes cutting costs, increasing prices and discontinuing its Beyond Jerky product line, according to news reports covering the company’s fourth-quarter financial report.

The embattled plant-based protein processor posted a 7.8% decrease in net revenues for the quarter versus a year ago, though it did beat Wall Street expectations. Beyond Meat also reported a net loss of $338.1 million for fiscal year 2023 on Tuesday.

Beyond Meat CEO Ethan Brown shared elements of the company’s plan for 2024 with investors on a call Tuesday.

According to the news reports, Beyond Meat will cut at least $70 million from its operating budget and discontinue the Beyond Meat jerky product line, in order to focus more toward products it believes have higher growth potential. The company did not specify if layoffs would be part of the plan in 2024. In November 2023, Beyond Meat let go 19% of its non-production workforce.

Beyond Meat will roll out the fourth iteration of its product, named “Beyond IV,” in 2024, and has high hopes for the newest generation of products made with this version.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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