Virginia Dare now offers flavors for coconut water. A popular drink in Brazil, coconut water is catching on in the U.S. both as a lifestyle beverage and as a natural sports drink.
Coconut water, which is extracted from young green coconuts, appeals to health-conscious consumers since it is high in potassium and electrolytes, and has no fat, cholesterol or added sugar. Originally sold in natural food stores, health clubs, gyms, bodegas, and yoga studios, coconut water is now moving into wider channels of distribution. As it becomes more widely distributed, first time consumers will be seeking a variety of taste choices.