Recognizing a need in the market for food and beverage products that offer more than mere sustenance, CreAgri, Inc., a key supplier of antioxidant polyphenols from the pulp of certified organic olives, offers wellness in the form of Hidrox, a raw material available for use in functional foods and beverages. Packed with a powerhouse of antioxidants, Hidrox provides todays health-conscious consumers with the nutritional benefits they demand. Found in the pulp of olives, Hidrox is CreAgris patented formulation of hydroxytyrosol, one of the most powerful natural antioxidant polyphenols. Made from the juice of the olive, not the oil, hydroxytyrosol has the highest free radical scavenging capacity of any antioxidant yet discovered. In fact, the polyphenols that make olive oil so healthy are present in olive juice at a level up to 300 times the amount found in olive oil. On the ORAC (oxygen radical absorbance capacity) scale, which measures the potency of compounds in protecting against free radicals, hydroxytyrosol has a value of 27,000 more than double that of quercetin, and more than triple those of both grape skin extract and epicatechin from green tea. The authors of one study, published in 2002 in the British Journal of Nutrition, concluded that hydroxytyrosol is the only significant antioxidant phenolic in olive oil and may be the major component accounting for its beneficial properties.Adding as little as 6 ounces of Hidrox to foods and beverages brings all the power of hydroxytyrosols benefits. Studies on the antioxidants found in olive polyphenols from olive water, including hydroxytyrosol, have been the subject of numerous in vitro, in vivo and human clinical studies pointing toward their benefits in many different areas, including:
- Prevention of atherosclerosis, through protection of LDL (bad) cholesterol from lipid peroxidation.
- Promotion of intestinal and respiratory health, through anti-bacterial activity.
- Prevention of cancer, through a potent inhibitory effect on free radicals associated with colon and breast pathologies.
- Protection of vital tissues from second-hand smoke, as hydroxytyrosol reduces the consequences of smoke-induced oxidative stress.