Men ages 18-34 are the primary consumers of frozen dinners -- the Hungry-Man brand in particular. Targeting this demographic, Mountain Lakes, N.J.-based Hungry-Man Frozen Dinners and Entrées, a Pinnacle Foods Group LLC company, introduces Hungry-Man Pub Favorites, pub-inspired meals for an on-the-go lifestyle.
The line, which includes three satisfying meal options, targets real food lovers who appreciate contemporary pub-style foods with deliciously bold flavors and sauces but may not have time to prepare a traditionally cooked meal. Each meal features a hardy protein matched with bold, alcohol-infused sauces and a range of signature sides.
Varieties include Chopped Beef Steak, featuring a brewhouse mushroom gravy, green beans with bacon and roasted potatoes; Beer Battered Chicken, which comes complete with extra cheesy cheese fries; and Grilled Bourbon Steak Strip, with creamy mashed potatoes and a vegetable medley.
Growth in alcohol-flavored food offers an opportunity for the food and drink industry, according to a study done by the European Centre for Monitoring Alcohol Marketing (EUCAM). Items inspired by drinks, especially famous brands; not only broaden the spectrum of options available to manufacturers but can also play a role in building consumer loyalty to the original alcohol brand.
"There's hungry and there's really hungry -- Hungry-Man is the only solution for both types of hunger," says senior brand manager Kristen Thompson. "Our meals provide hearty portions of the food men love. The new Pub Favorites line consists of unique meals you would find at your local pub, only you can enjoy them in the comfort and convenience of your own home."
Suggested retail price is $3.59.
