Jan. 30, 2007
Organic yerba mate beverages provide nutrition, flavor

Guayakí announced a new addition to its line of premium organic yerba mate beverages. Traditional Yerba Mate Tea Bags, offered with a SRP of $6.95, are lodged in a box that contains 25 individually wrapped bags of Guayaki’s premium traditional-style organic yerba mate. Guayakí Traditional Yerba Mate is said to be a nourishing, naturally-caffeinated beverage that boosts physical energy and stimulates mental clarity.

Sustainably harvested in the thriving rainforest, the leaves of the shade grown yerba mate trees that are used in the Traditional Yerba Mate Tea Bags are dark, emerald green and teeming with nutrients and flavor. Centuries ago, the indigenous people of the South American rainforests discovered that the leaves of the yerba mate tree boosted and sustained their energy. The plant became a staple of their diet and the base ingredient of their herbal medicine. These days, yerba mate outsells coffee at least 6-to-1 in Argentina, Paraguay and southern Brazil where people from all walks of life enjoy it as a daily tonic and ritual of friendship.

Yerba mate contains 196 active compounds including 24 vitamins and minerals, 15 amino acids, 11 polyphenols (powerful antioxidants) and saponins (phytochemicals that bolster the immune system). When grown in the natural rainforest like Guayakí’s Traditional Yerba Mate, it has higher antioxidant levels than Green tea and blueberries.

Although Traditional Yerba Mate Tea Bags have caffeine comparable to coffee and energy drinks, the caffeine buzz is balanced by mate’s content of theobromine — which is the euphoriant in chocolate, another stimulant named theophylline that is found in Green tea, and pantothenic acid — which prevents over stimulation of the nervous system. Yerba mate is also a rich source of magnesium, which has been proven to ease anxiety.

The product in the Traditional Yerba Mate Tea Bags is grown in the natural rainforest where shade from the upper canopy of towering hardwood trees above protects the leaves from direct sunlight, which can cause bitterness. Guayakí harvesters, whom are paid a fair wage well above regular mate prices, handpick only the most tender mate leaves and stems to ensure that only the finest premium yerba mate is sourced.

Since exposure to air, light and humidity can impact the medicinal quality of cut and dried tea and herbs, each Guayakí tea bag is individually wrapped and sealed to ensure fresh flavor and preserve the potency. The “flow-through” technology of the tea bags themselves maximizes brewing yield, flavor and potency. Guayakí’s logo bag tag strings provide for dunking and easy extraction after steeping — in hot or cold water. The eco-friendly filter paper for the tea bag is made of biodegradable unbleached Manila hemp and unbleached wood pulp.

In addition to the new Traditional Tea Bags, Guayaki offers a line of 6 Yerba Mate Tea Bag Blends, an innovative new line of bottled Organic Yerba Mate Drinks, 2 varieties of Mate Latte Concentrates and loose traditional yerba mate and accessories.