Shugr is a natural, zero-calorie, diabetic-safe sweetener. Its made from a proprietary blend of erythritol, which occurs naturally in many fruits and vegetables, and tagatose, which provides added sweetness and pre-biotic fiber. This formulation results in a taste that is remarkably like cane sugar with none of the aftertaste commonly associated with other zero-calorie sweeteners. Shugr tastes and cooks like sugar, is tooth-friendly and provides fiber that assists in healthy digestion. The products formulation is patent-pending, and the ingredients carry a GRAS designation for food safety.