Working Wit

Formulated with with humor, grace, and a dash of wit, Erin Hallstrom's Working Wit blog offers a different perspective on issues affecting the food and beverage industry.


Candy Heart
Working Wit

Why I Loved M&M's Spokescandies' Super Bowl Commercial

Feb. 13, 2023
I thought the candies' Super Bowl LVII ads to be the perfect amount of sweet and salty, particularly to a very specific audience.
Ink Drop /
Working Wit

Are Food & Beverage Companies Flipping The Bird at Elon Musk?

Nov. 9, 2022
As some food and beverage companies suspend their ad dollars on Twitter, one can't help but notice their complete silence on the app since the billionaire took over.
Working Wit

Renaming Rights: Which New Food Name Would You Create?

June 29, 2022
If you had a chance to rename something edible to something with a more creative name, what name would you go with? Now's your chance to become the marketer you always dreamed...
Working Wit

The Perfect Formula For a Parental Breakdown

May 23, 2022
Between formula shortages and peanut butter recalls, we're standing on the precipice of a total and complete breakdown of trust in food companies by consumers in America.

A Socially Acceptable Trend That Is Out of This World

March 25, 2022
When it comes to speaking the languages of our generations, there are a few food and beverage companies out there doing and out-of-this-world job on social media.

The Deeper Conversation We Should Be Having About The 'New' M&Ms

Jan. 23, 2022
In the process of rebranding M&Ms to be more 'inclusive,' can we also rebrand the mentality that all women are adversarial and don't get along in the workplace?

One Way to Solve Food & Beverage’s Labor Issues

Sept. 22, 2021
I think I’ve single-handedly figured out one way to solve the food and beverage industry’s labor issues. It comes down to one simple word with extraordinary implications.

The Science of Influencing

Feb. 9, 2021
If an entire country of adults can become riveted by banana bread in a month, so too can we make cooking cool again.

The CES Effect: Behold The Countertop Creamery

Jan. 19, 2021
How my dreams of having my very own ice cream stand may become a reality with the help of ColdSnap and the Consumer Electronics Show.

An Attack on An Attack

Jan. 12, 2021
In the course of human events, it appears it is possible to poli-tick people off when writing about an attack on democracy.

The Politics in My Pantry, Part 2: Morale Edition

Jan. 4, 2021
My purchasing habits may be of little consequence to most people reading this post, but I do represent a growing market that grocers and food and beverage manufacturers are doing...