Mergers & Acquisitions
Formulated with with humor, grace, and a dash of wit, Erin Hallstrom's Working Wit blog offers a different perspective on issues affecting the food and beverage industry.
Why I Loved M&M's Spokescandies' Super Bowl Commercial
Erin A. Hallstrom
Feb. 13, 2023
I thought the candies' Super Bowl LVII ads to be the perfect amount of sweet and salty, particularly to a very specific audience.
Ink Drop / Shutterstock.com
Are Food & Beverage Companies Flipping The Bird at Elon Musk?
Erin A. Hallstrom
Nov. 9, 2022
As some food and beverage companies suspend their ad dollars on Twitter, one can't help but notice their complete silence on the app since the billionaire took over.
Renaming Rights: Which New Food Name Would You Create?
June 29, 2022
If you had a chance to rename something edible to something with a more creative name, what name would you go with? Now's your chance to become the marketer you always dreamed...
The Perfect Formula For a Parental Breakdown
May 23, 2022
Between formula shortages and peanut butter recalls, we're standing on the precipice of a total and complete breakdown of trust in food companies by consumers in America.
A Socially Acceptable Trend That Is Out of This World
March 25, 2022
When it comes to speaking the languages of our generations, there are a few food and beverage companies out there doing and out-of-this-world job on social media.
The Deeper Conversation We Should Be Having About The 'New' M&Ms
Jan. 23, 2022
In the process of rebranding M&Ms to be more 'inclusive,' can we also rebrand the mentality that all women are adversarial and don't get along in the workplace?
One Way to Solve Food & Beverage’s Labor Issues
Sept. 22, 2021
I think I’ve single-handedly figured out one way to solve the food and beverage industry’s labor issues. It comes down to one simple word with extraordinary implications.
Cause for Applause: Is it Performative or is it Allyship?
Aug. 26, 2021
A Basic FYI on NFTs
Aug. 1, 2021
Searching for the Perfect Out of Office Message
July 29, 2021
Krafting The Next Big Product Idea
July 20, 2021
Coming to Grips With Your Cyber (in)Security
June 8, 2021
Bugging Out Over This Protein Trend
May 19, 2021
Feeling Blue about Red Meat
May 4, 2021
Have We Gone Too Far with Pandemic Promotions?
April 28, 2021
Everything I've Known About Vegetables is Wrong
April 22, 2021
Why Do We Need International Women's Day?
March 15, 2021
The Science of Influencing
Feb. 9, 2021
If an entire country of adults can become riveted by banana bread in a month, so too can we make cooking cool again.
The CES Effect: Behold The Countertop Creamery
Jan. 19, 2021
How my dreams of having my very own ice cream stand may become a reality with the help of ColdSnap and the Consumer Electronics Show.
An Attack on An Attack
Jan. 12, 2021
In the course of human events, it appears it is possible to poli-tick people off when writing about an attack on democracy.
The Politics in My Pantry, Part 2: Morale Edition
Jan. 4, 2021
My purchasing habits may be of little consequence to most people reading this post, but I do represent a growing market that grocers and food and beverage manufacturers are doing...
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