Working Wit

Formulated with with humor, grace, and a dash of wit, Erin Hallstrom's Working Wit blog offers a different perspective on issues affecting the food and beverage industry.


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Working Wit

Why I Loved M&M's Spokescandies' Super Bowl Commercial

Feb. 13, 2023
I thought the candies' Super Bowl LVII ads to be the perfect amount of sweet and salty, particularly to a very specific audience.
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Working Wit

Are Food & Beverage Companies Flipping The Bird at Elon Musk?

Nov. 9, 2022
As some food and beverage companies suspend their ad dollars on Twitter, one can't help but notice their complete silence on the app since the billionaire took over.

The Politics in My Pantry, Part 2: Morale Edition

Jan. 4, 2021
My purchasing habits may be of little consequence to most people reading this post, but I do represent a growing market that grocers and food and beverage manufacturers are doing...

Will History Repeat Itself? An Ode to 2020

Dec. 28, 2020
I sincerely hope that years from now, when we look back at 2020, we'll remember this as the year that changed everything.

Inflammatory Response: When Science & Ag Collide

Dec. 15, 2020
It's a precarious thing to report on the food and beverage industry while simultaneously questioning where its pieces and parts fit into your own life.

Swiping Right on Humaning

Nov. 13, 2020
Through its new marketing strategy, Mondelēz has managed to do with snacks, what people still have yet to figure out on apps. This is precisely why I'm swiping right on Mondel...