Working Wit

Formulated with with humor, grace, and a dash of wit, Erin Hallstrom's Working Wit blog offers a different perspective on issues affecting the food and beverage industry.

Highlights

Candy Heart
Feb. 13, 2023
I thought the candies' Super Bowl LVII ads to be the perfect amount of sweet and salty, particularly to a very specific audience.
Ink Drop / Shutterstock.com
Twitter
Nov. 9, 2022
As some food and beverage companies suspend their ad dollars on Twitter, one can't help but notice their complete silence on the app since the billionaire took over.
Jan. 4, 2021
My purchasing habits may be of little consequence to most people reading this post, but I do represent a growing market that grocers and food and beverage manufacturers are doing...
Dec. 28, 2020
I sincerely hope that years from now, when we look back at 2020, we'll remember this as the year that changed everything.
Dec. 15, 2020
It's a precarious thing to report on the food and beverage industry while simultaneously questioning where its pieces and parts fit into your own life.
Nov. 13, 2020
Through its new marketing strategy, Mondelēz has managed to do with snacks, what people still have yet to figure out on apps. This is precisely why I'm swiping right on Mondel...