Working Wit

Formulated with with humor, grace, and a dash of wit, Erin Hallstrom's Working Wit blog offers a different perspective on issues affecting the food and beverage industry.

Highlights

Candy Heart

Why I Loved M&M's Spokescandies' Super Bowl Commercial

Erin A. Hallstrom

Feb. 13, 2023

I thought the candies' Super Bowl LVII ads to be the perfect amount of sweet and salty, particularly to a very specific audience.

Twitter

Are Food & Beverage Companies Flipping The Bird at Elon Musk?

Erin A. Hallstrom

Nov. 9, 2022

As some food and beverage companies suspend their ad dollars on Twitter, one can't help but notice their complete silence on the app since the billionaire took over.

Renaming Rights: Which New Food Name Would You Create?

June 29, 2022

If you had a chance to rename something edible to something with a more creative name, what name would you go with? Now's your chance to become the marketer you always dreamed...

The Perfect Formula For a Parental Breakdown

May 23, 2022

Between formula shortages and peanut butter recalls, we're standing on the precipice of a total and complete breakdown of trust in food companies by consumers in America.

A Socially Acceptable Trend That Is Out of This World

March 25, 2022

When it comes to speaking the languages of our generations, there are a few food and beverage companies out there doing and out-of-this-world job on social media.

The Deeper Conversation We Should Be Having About The 'New' M&Ms

Jan. 23, 2022

In the process of rebranding M&Ms to be more 'inclusive,' can we also rebrand the mentality that all women are adversarial and don't get along in the workplace?

One Way to Solve Food & Beverage’s Labor Issues

Sept. 22, 2021

I think I’ve single-handedly figured out one way to solve the food and beverage industry’s labor issues. It comes down to one simple word with extraordinary implications.

Cause for Applause: Is it Performative or is it Allyship?

Aug. 26, 2021

How much applause should we be giving big brands for doing the bare minimum when it comes to equality?

A Basic FYI on NFTs

Aug. 1, 2021

Almost everything you wanted to know about Non-Fungible Tokens, but didn't know where, who, or how to ask.

Recent

Searching for the Perfect Out of Office Message

July 29, 2021

Krafting The Next Big Product Idea

July 20, 2021

Coming to Grips With Your Cyber (in)Security

June 8, 2021

Bugging Out Over This Protein Trend

May 19, 2021

Feeling Blue about Red Meat

May 4, 2021

Have We Gone Too Far with Pandemic Promotions?

April 28, 2021

Everything I've Known About Vegetables is Wrong

April 22, 2021

Why Do We Need International Women's Day?

March 15, 2021

The Science of Influencing

Feb. 9, 2021

The CES Effect: Behold The Countertop Creamery

Jan. 19, 2021

An Attack on An Attack

Jan. 12, 2021

The Politics in My Pantry, Part 2: Morale Edition

Jan. 4, 2021

My purchasing habits may be of little consequence to most people reading this post, but I do represent a growing market that grocers and food and beverage manufacturers are doing...

Will History Repeat Itself? An Ode to 2020

Dec. 28, 2020

I sincerely hope that years from now, when we look back at 2020, we'll remember this as the year that changed everything.

Inflammatory Response: When Science & Ag Collide

Dec. 15, 2020

It's a precarious thing to report on the food and beverage industry while simultaneously questioning where its pieces and parts fit into your own life.

Swiping Right on Humaning

Nov. 13, 2020

Through its new marketing strategy, Mondelēz has managed to do with snacks, what people still have yet to figure out on apps. This is precisely why I'm swiping right on Mondel...