Hain Celestial Sells Two More Tangential Brands

April 2, 2020
Casbah grains and Europe’s Best frozen fruits find new homes, Hain continues to focus.

Hain Celestial Group in March completed two more divestitures, both Canadian brands, in its effort to trim down and focus.

The Casbah brand of vegetarian prepared food mixes was sold to U.S. Durum, a maker of couscous products. Casbah's products include couscous, pilaf, quinoa, hummus and falafel.

Europe's Best, which makes frozen fruits and vegetables, went to Nature's Touch Frozen Foods. Details of the transactions were not disclosed.

"These ... divestitures represent another important step in the execution of our transformational strategic plan by further simplifying the portfolio and organization and improving our margins and cash flow," said Mark Schiller, Hain Celestial's president/CEO. "The transactions allow us to focus more resources against fewer, bigger opportunities which will drive our long term financial performance."

Schiller came on board In October 2018 to trim the company and return it to profitability.

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