New Clean-label, Allergen-Friendly Brand Introduces Two New Lines

Dec. 7, 2017
Safe + Fair Food Co.’s new lines, The Kid’s Stuff and Good to Give, are non-GMO, clean-label, and allergy-friendly.

The Safe+Fair Food Co., Chicago, is introducing the first two brands in its portfolio of non-GMO, clean-label and allergy-friendly foods. The Kid’s Stuff products are named after the company’s founders’ children. The initial product offering includes Abby’s Chocolate Chip Cookies and Remy’s Cinnamon Grahams. Forthcoming products include Gavin’s Granola, Quinn’s Crackers, Jane’s Trail Mix and Claire’s Bars. These single-serve snacks come in a box of 36 for $14.99.

The Good to Give brand includes desserts, meals and snacks. The initial rollout is chocolate and vanilla cake mixes and cheddar macaroni & cheese. Other products in the pipeline include brownie mix, pancake and waffle mix, granola cereal, granola bars and oatmeal trail mix. Many of these options will be gluten-free. They range in price from $1.99-2.99.

“All our products are carefully crafted with the best ingredients to elevate the standards of great-tasting foods that everyone can afford,” says CEO Will Holsworth. “As a father, I believe all children should have access to real foods; and as a company, we believe we have a responsibility to the millions of families with food allergies to make the safe food choice the easy and affordable choice.”