Simple Mills Introduces Simply Baked Goods for Gluten-Free Snacking

Following the success of its natural baking mixes, Simple Mills extends its reach beyond the baking mix aisle with the introduction of grain-free, gluten-free cookies and crackers. Simple Mills Crunchy Cookies have 25-40 percent less sugar than other cookie brands and contain coconut sugar, coconut oil and a flour blend of almonds, coconuts and tigernuts (a high-fiber prebiotic root vegetable). With 40 calories per cookie, flavors include Chocolate Chip, Cinnamon, Double Chocolate and Toasted Pecan.

New Simple Mills Sprouted Seed Crackers contain a blend of sunflower, flax and chia seeds that have been sprouted for better nutrient absorption. With 3g of protein per serving, flavors include Original, Everything, Jalapeño, and Garlic and Herb. These crackers join the company’s almond flour crackers that debuted a year ago.

“We primarily use almond flour. Almond flour has a glycemic index near zero, which minimizes blood sugar impact from eating baked goods,” says Katlin Smith, founder and CEO. “Almond flour also has three times the protein and 80 percent fewer carbs than rice flour, the most commonly used gluten-free flour. And as a bonus, it makes products that are moist and fluffy, not dry and crumbly.”

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Simple Mills