Kellogg’s Limited-edition Breakfast Cereal

While Kellogg Co., markets many cereal brands with characters who have been part of breakfast time for more than half a century, the company recognizes the power of limited-edition products featuring either licensed characters or seasonal flavors/colors. Most recently the company rolled out Baby Shark cereal—named after the popular kids’ song—just in time for the Shark Week summer-time television event. The cereal features berry-flavored loops with marshmallow bits.

Before summer, the company rolled out Toy Story 4 cereal to promote the June 21 release of the fourth installment of this Disney and Pixar classic. The carnival berry-flavored cereal came in boxes featuring Woody and Jessie on one and Buzz Lightyear on the other. The rings were covered in red and blue dots for a colorful bowlful.

This was not the first time Kellogg teamed up with this movie franchise. When Toy Story 3 came out in 2010, Kellogg offered a “sweetened, vanilla-flavored corn cereal with star-studded fun.” And, a limited-edition Unicorn cereal was offered in 2018. The “magic cupcake” flavored cereal came in red, blue and purple loops with white crunchies.

Kellogg Baby Shark Cereal
New Food Products
Product Type:
Grain Products & Cereal
Kellogg Co.