Mars Inc. announced that Najoh Tita-Reid will join the company as chief brand & experience officer for its Petcare segment on Nov. 20, 2023, taking on a newly created role to lead the growth agenda, help create a seamless brand and consumer experience across the Mars Petcare portfolio. Tita-Reid will report to Leonid Sudakov, president of growth, digital and platforms for the company.
Tita-Reid will leave her current role as chief marketing officer for Logitech to join Mars Inc., and she brings with her leadership experience with large companies in the technology, health care, pharmaceutical and CPG sectors — including Bayer, Merck, P&G and Logitech. She has been named to numerous top leaders lists and won awards for her leadership over the years as well, and she also co-founded the Black Executive CMO Alliance, a group that aims to provide a space for Black marketing c-suite executives to share, learn, elevated and pay it forward to create opportunity, access and equality for the current and next generation of Black marketing leaders.
The move signals the company’s focus on digitalization and technology to accelerate business transformation, drive growth and better serve pets and pet owners in the marketplace, the company said in its release.
