Mars Petcare Names New Chief Brand & Experience Officer

Oct. 11, 2023
Najoh Tita-Reid will leave her role as CMO at Logitech to lead growth and the consumer experience of Mars Inc.’s petcare business.

Mars Inc. announced that Najoh Tita-Reid will join the company as chief brand & experience officer for its Petcare segment on Nov. 20, 2023, taking on a newly created role to lead the growth agenda, help create a seamless brand and consumer experience across the Mars Petcare portfolio. Tita-Reid will report to Leonid Sudakov, president of growth, digital and platforms for the company.

Tita-Reid will leave her current role as chief marketing officer for Logitech to join Mars Inc., and she brings with her leadership experience with large companies in the technology, health care, pharmaceutical and CPG sectors — including Bayer, Merck, P&G and Logitech. She has been named to numerous top leaders lists and won awards for her leadership over the years as well, and she also co-founded the Black Executive CMO Alliance, a group that aims to provide a space for Black marketing c-suite executives to share, learn, elevated and pay it forward to create opportunity, access and equality for the current and next generation of Black marketing leaders.

The move signals the company’s focus on digitalization and technology to accelerate business transformation, drive growth and better serve pets and pet owners in the marketplace, the company said in its release.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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