Courtesy of Catalina Crunch

Snack Brand Catalina Crunch Adds Three New Execs

March 4, 2024
New leaders expected to help the brand sustain the growth and kick-start the next phase of expansion in retail.

Snack company Catalina Crunch has added three new executives to its leadership team designed to kick-start the company’s next phase of robust growth and strategic expansion of the brand’s retail presence, according to a release from the company.

Lauri Luker will be the new chief operating officer; Jim Duddleston will be the senior vice president of National Accounts and West; and Kristy Vigil will be the senior vice president of Natural Channel and East.

Luker most recently worked for Kellanova, where she executed the U.S. commercial strategy for Eggo and Morning Star Farms, and brings previous experience earned in senior roles at WhiteWave Foods and Amplify Snack Brands.

Duddleston joins Catalina after serving as senior vice president at Kind and had held the vice president of sales position at both Starbucks and Amplify Snack Brands prior to that. Vigil also worked for Kind, having previously served as senior vice president of sales there, but most recently worked as the senior vice president of retail sales at baby nutrition company ByHeart.

Catalina Crunch looks to further diversify its product portfolio through the rest of the year and venture into new markets, and it believes this trio of leaders will play a pivotal role in creating success in those endeavors.

About the Author

Andy Hanacek | Senior Editor

Andy Hanacek has covered meat, poultry, bakery and snack foods as a B2B editor for nearly 20 years, and has toured hundreds of processing plants and food companies, sharing stories of innovation and technological advancement throughout the food supply chain. In 2018, he won a Folio:Eddie Award for his unique "From the Editor's Desk" video blogs, and he has brought home additional awards from Folio and ASBPE over the years. In addition, Hanacek led the Meat Industry Hall of Fame for several years and was vice president of communications for We R Food Safety, a food safety software and consulting company.

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