Post Consumer Brands Gets Creative with Breakfast Cereals

Post Consumer Brands is rolling out a new concept that brings ice cream flavors to the morning daypart. Malt-O-Meal and Cold Stone Creamery--two American heritage brands--have come together to offer Strawberry Blonde (honey graham and strawberry-flavored cereal with marshmallows) and Birthday Cake Remix (birthday cake flavored-cereal with chocolate-flavored marshmallows).

Post is also growing a number of its other brands with flavor innovations. There’s new Peanut Butter & Cocoa Pebbles cereal and Honey Bunches of Oats Banana Bunches with Almonds. The latter has real banana puree infused in the granola and banana-flavored flakes. Also under the Honey Bunches of Oats label come three flavors of granola: French Vanilla, Maple Pecan and Toffee Almond. The zip-sealed bags provide freshness and versatility as a cereal, snack or yogurt topping.

Post Shredded Wheat also expands with three frosted wheat biscuit flavors: Original Frosted Shredded Wheat, Strawberry Frosted Shredded Wheat and Frosted Chocolate Strawberry. Along with the new cereals came a sponsorship with Major League Soccer, which includes marketing at soccer stadiums nationwide.