New Chips Celebrate the Year of the Pulse
Salty corn-based snack marketer RW Garcia has introduced a line of Pulse Chips to honor the United Nation’s International Year of Pulses. The chips are a source of protein, high in fiber and low in fat. All are non-GMO Project Verified, certified gluten-free and kosher. There are three varieties. Black Bean & Ancient Grains is made with just eight ingredients and a base that’s 26 percent black beans. These chips have an earthy flavor punctuated by red quinoa seeds and chia seeds. Chickpea & Ancient Grains have a subtle kick from red bell pepper flakes and a mellow base that is made of 26 percent chickpeas. Lentil & Ancient Grains is 26 percent green lentils. These chips also contain protein- and mineral-rich amaranth, which gives a nutty flavor. The chips are sold in 7-oz. bags at a suggested retail price of $3.99.
“We’ve been eager to utilize pulse crops, which are versatile, earth-friendly and delicious,” says Genelle Chetcuti, senior director of marketing. The sustainability of pulse crops was an important factor for RW Garcia, which is committed to sustainable practices and social good across its supply chain and production facilities. “We’ve always been the brand with heart, and now we’re the brand with pulses.”